Hyper-personalization
Hyperpersonalization for each customer with AI
What is hyper-personalization?
Hyper-personalization goes beyond traditional personalization by using artificial intelligence, machine learning, and large amounts of real-time data to tailor design, animations, and content individually to each consumer for a unique experience.
What are the benefits of hyper-personalization?
- Enhanced customer experience.
- Increased conversion rates.
- Improved customer retention and lifetime value.
- Optimized marketing spend.
How does Customer Journey.js achieve this?
CustomerJourney.js is made up of 3 parts:
- Code: Defines the sales funnel as a Web App.
- Template: The structure of the sales funnel.
- Content: The content described in a JSON object easily understood by AI agents.
Based on customer classification, available data, and a JSON object representing generic content, content variables can be created to significantly improve the convertibility of the sales funnel.
Using customer classification, customer data available in business systems, and a JSON object representing the generic content of a sales funnel page, content variables can be created to significantly improve sales funnel convertibility.
The scrollStopping object allows you to understand a customer’s historical behavior within the sales funnel, making it a very powerful tool for AI-powered hyper-personalization.
hyperpersonalization prompt
Any pro-level AI agent can generate a set of pageObjects to fit any customer profile within the contexts considered in the strategy.